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I’m getting asked a lot “Justin, in light of the national situation should I even run?” There are election cycles when the national environment is unfavorable, your party affiliation is a liability, donor energy is weak, and the political headwinds all seem to point in the same direction.
Let me be blunt: most first-time candidates in New Jersey don’t lose because they’re bad candidates, they lose because they don’t understand how the game is actually played.
I used to think running for local office was about knocking on doors, shaking hands, and debating policy.
Most people think getting started in local elections is just about creating signs, slogans, and showing up to a few debates.
